R.O.S.E. (Rural Opportunity for Social Elevation) is a small non-profit organization located in the village of Kanda, Uttarakhand. It’s purpose is to aid in rural development projects and promote awareness through education. It solicits the knowledge and help of Westerners to further its mission.
R.O.S.E. was pioneered in 1988 as Jeevan Paying Guest Unit (JPGU)Sunargaon and hosted 9 International visitors. On 17th April 1999 JPGU registred under the Paying Guest scheme of U.P.State Government Tourism Department, now we are in Uttarakhand State. Today it is simply known as R.O.S.E
It works at the grassroots level, appealing to travelers to become active participants in getting involved in and funding projects to develop a better life for the local population as well as themselves. It is the goal of R.O.S.E. to improve the health, education and quality of life of the rural regional poor while maintaining cultural integrity and ecological balance. This goal is actualized through a program which brings tourist participants to Kanda to live with the Verma family, experience local Kumaoni culture and assist physically or financially, in the rural development activites of R.O.S.E.
Mr. Verma has created an exceptional example of responsible rural tourism that greatly benefits the community and the visitors through genuine, respectful cultural interactions. Mr. Verma’s family has been present in the Kanda region for generations. He therefore has a deep understanding of the social, cultural and environmental issues faced by the local population. Most importantly, he recognizes that these three aspects are interdependent and thus integral parts of a fully sustainable system of living and all activites are approached with this in mind. Some examples of previous activites of R.O.S.E. include the installation of twin-tank latrines, construction of earthquake-proof homes, community educational programs on sanitation and rural employment. Further examples include a community shop, construction of a temple, Eco development, organic farming, micro dairy, poultry rearing and others.